It would first help to know the definition of personal blogging, I would define it having your own website to write and publish the content that you want. Some may say that having your own website means paying for a domain, but I’m not going to gate keep what a personal blog is.
There are always people raving about how personal blogging should come back, and more people should do it. While there will be people who are motivated by that and will blog. There are also many generations who won’t, for many the definition of blogging has changed.
It could be because they don’t know how to use a computer, or aren’t technical enough to set up a website (yes they could use something like write.as or wordpress.com) but they would have to learn how to use that, and it isn’t worth it for them.
Another generation sees blogging as “old” and doesn’t offer what they want. Whose fault is that, I don’t know. They figure why would someone write it all out, then publish it. When they shorten it, change the way it looks, then publish it quickly to everyone who is following them.
Let’s face it, when you have a short and quick thought, do you write out a full blog post around it, or publish it on social media. If the thought is long enough then yes you can write a blog post, but it may be too short, and most likely you can either keep the thought and maybe write a blog post later about it, or publish it on social media and move onto the next thing.
Do they care about the algorithm? Probably not, because they see what they want to see (in reality it’s what the algorithm wants them to see). The algorithm can hide personal blog posts because it isn’t from their own website (is that 100% fair, no, but life is never 100% fair and they own the platform).
What happens when one social media site dies? They go right onto the next one that all their friends are on. You may have even started a personal blog because your friends had one.
What about keeping around the old things I made? The web has always has been rotting, and there isn’t very much we can do about it. Sure we can archive everything, but would you go back and read it? Only the most popular things will stay around, it just happens much quicker on social media.
Should you still encourage people to have their own blog? If they want to. If they have the technical knowledge to, and feel like there still should be personal blogs.
Let’s keep social media, as new generations are finding new ways to do things, we can learn from them, or watch from the side line.
Further reading / watching:
This is post number 96 as part of 100 Days To Offload.
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