Should you join in Convertkit’s grow your audience challenge?

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Disclosure: I’m affiliate of Convertkit and got news of this challenge before the general public, along with more details on this. Convertkit has no knowledge or say in this blog post. There will be affiliate links in this post.

Convertkit is doing a challenge which they call Grow Your Audience (affiliate link) (archive.org copy) which is meant to help you grow an email newsletter list with a landing page and something to get people to subscribe to your newsletter. It’s a month long challenge (from September 1st to September 30th 2021) and it’s free for you. Should you join this? If you have been meaning to create an email newsletter list then join it, but remember it is free and you have to use Convertkit as part of the challenge.

Convertkit has told it’s affiliates that if you join you’ll get weekly challenge’s via email (which they say is meant to give you tips and keep you accountable), four per-recorded workshops to teach you strategies on how to find and grow your audience, weekly live Q&A’s to answer your questions, a community group to encourage each other and ask questions, and a chance to win cash bonuses.

You don’t have to do any of that, you have to create a landing page that gets people to subscribe to your email newsletter. You can create as many landing pages as you want, but the one that gives you the most subscribers is counted in the challenge.

Cash bonuses?

You may see the word cash bonuses and sign right up because how hard can it be to get that money? It’s harder than you think. You first need to get 10 new subscribers in order to get $25. If you get 10,000 new subscribers within the month of September then you get $2,000. That seems like a ton of money, but it’s hard for the average person to get that many new subscribers in that short of a time. And you can only get these bonuses if you live in one of their approved countries (which they don’t list on the terms and conditions page (affiliate link) (archive copy), it’s any “jurisdiction subject to comprehensive U.S. Department of Treasury’s Office of Foreign Assets Control (OFAC) sanctions or an individual otherwise subject to OFAC sanction”.

What does Convertkit get out of it?

“Our goal is to celebrate creators and all their hard work by helping them kick-start their dreams with a landing page, a high-converting opt-in, and a promotion plan to gain email subscribers all within a 4-week window.”

They get your contact information, and after the 30 days you have to pay them if you have more than 1,000 subscribers on your email list. If you manage to get 10,000 subscribers the minimum you will have to pay them after the free trial is over is $119 per month. After the challenge you will be used to the Convertkit platform that you’ll find you don’t want to migrate somewhere else. Which means Convertkit most likely gets you as a customer (even if it’s a free one).

Should you take part in this challenge?

If you want to learn how to build an email newsletter list and getting the bonuses aren’t your main goal then I suggest signing up. You can sign up until September 7th.

After the challenge is over, or you already have an email list then I would suggest moving over to an competitor of Convertkit which may offer cheaper pricing or more of what you need (rather than tons of features and you only use one or two of them).

What competitor should you choose? Every company that does email newsletters have their own features and pricing. With so many companies which one should you choose? Instead of choosing one from a top 10 list, make a list of your top features, rating them from most to least important, and find companies that offer those features within your price range. Once you have one or multiple companies that fit both of those then search online for reviews and find one you think will work best for you. You can always switch to another company if the company you use later decides to change in a way you don’t like.

It’s ultimately your choice if you should take part, and while Convertkit makes the challenge sound fancy and cool they may not be what you need.



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