What does the Yoast acquisition mean for the average person?

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Yoast is a company which created and is mostly known for their Yoast SEO WordPress plugin. This plugin helps with the SEO of your website, and while there are many alternatives, many people still go back to Yoast because it’s what they know.

On August 12th 2021 Yoast announced it “is joining” Newfold Digital. Yoast announced this on their blog, and Newfold Digital did the same as a press release on their website.

You may know Newfold Digital as the company that was created when Endurance International Group (EIG) and Web.com were merged. EIG is one of the largest website hosting companies (which includes Bluehost, HostGator, and more). Research As A Hobby has tons of more details on EIG, including the current list of companies it owns if you want to read about it.

Newfold Digital said it “has acquired Yoast”, and while these are very similar wording (compared to joining) it can have an affect on what the customer (or average person) thinks. If I were to talk to someone else about this I would say Yoast was acquired.

Yoast has said that their team (employees, headquarters, brand, CEO, and board members) will all stay and of course they are excited for the future. Which is great right now, customers can be rest assured that Yoast will remain Yoast right now.

What does the future of Yoast SEO and Yoast hold? Nobody knows for certain and right now there is nothing public on the future. I believe there will be changes, such as Yoast SEO promoting more Newfold Digital tools and services (rather than just promoting the paid version of Yoast SEO or other things that Yoast offers). Yoast will almost certainly have to make a bigger profit and continue to get more paid customers as Newfold Digital is backed by an investment firm and a private equity firm which both expect to make their money back.

I do wish Yoast and all the employees there nothing but the best for the future, and everyone involved in the WordPress community will wait and see what happens to Yoast SEO in the future.

Huge thanks to WP Tavern for quickly sharing the news.


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